I
observed a fast food restaurant near my home which is In N Out. The one near my
home is not very big, but there are so many customers in the line waiting
for buying hamburgers. After I observed it for an hour, I finger out why it is
so popular, and it can attract so many customers. The team work in
the restaurant is very strong because each employee has their own part to do,
and the process of making a hamburger is very
organizational and efficient. Each employee has their own task and then
works in coordination which represents team orientation
that is one of the characteristic in the culture. In N Out also has innovation
and risk taking because In N Out has own secret menu which is not in the
regular menu. Secret menu is an innovation because there are not so many fast
food restaurants have it, and it makes customers feel curious to try items
from the secret menu. Moreover, In N Out has attention to details because when
people order the hamburger, the employee will ask the customer if they want the
onion, and if the customer wants the onion, the employee
will ask customer like the regular onion or cooked onion.
Also, if customer order the ice tea, the employee will ask customer if they
want the lemon on the tea. All these details represent the attention to detail
in cultural characteristic.
I cannot believe you observe In-N-Out for an hour...
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